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GameStop® PowerUp Rewards™ Reaches 20 Million Members

August 22, 2012

GRAPEVINE, Texas--(BUSINESS WIRE)--Aug. 22, 2012-- GameStop’s (NYSE: GME) loyalty program, PowerUp Rewards, now has 20 million members taking advantage of its unique rewards and benefits. PowerUp Rewards is one of the fastest growing loyalty programs in retail, reaching this impressive milestone before its second anniversary.

“The velocity of PowerUp Rewards enrollments has exceeded our expectations,” said Paul Raines, chief executive officer of GameStop. “We are proud of this accomplishment, and excited about creating and establishing a strong relationship with the world’s largest video game community.”

PowerUp Rewards members have embraced the program by logging more than 330 million games into their individualized game libraries. In the past twelve months, the average PowerUp Rewards member has been offered more than $2,000 worth of exclusives, extras and points-earnings opportunities. Members have access to a catalog of unique gaming swag and rewards at

Each month, members are eligible for the latest GameStop® Epic Reward Giveaway™ by transacting in-store or online at In August, members have a chance to win an all-expense paid trip to the United Kingdom with the EA Sports Player Performance Barclays Premier League Getaway. Past winners have been rewarded with once-in-a-lifetime prizes including:

  • A trip to the 2012 Olympic Games in London
  • Being included as a character in the next iteration of Ubisoft’s Assassin’s Creed, complete with full body scan and voice recording
  • The opportunity to crush cars in a tank as part of Activision’s Call of Duty: Modern Warfare 3 experience
  • A trip to Los Angeles to live the life of a rock star in Rockstar Games’ L.A. Noire, which included a chauffeured Bentley and shopping on Rodeo Drive

For more information on becoming a PowerUp Rewards member, visit

About GameStop

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,628 company-operated stores in 15 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on

Source: GameStop Corp.

Jenny Henricks
GameStop Corporate Communications