GRAPEVINE, Texas, Nov 05, 2010 (BUSINESS WIRE) --
GameStop (NYSE:GME), the world's largest video game and entertainment software retailer, today announced that it will host events at 4,408 of its stores Monday, Nov. 8, 2010 leading up to the midnight release of the year's most anticipated entertainment launch, Activision Publishing, Inc.'s (Nasdaq: ATVI) Call of Duty(R): Black Ops. This represents the largest number of stores opened for a midnight launch event in GameStop history.
With festivities at stores kicking off Monday at 9:30 p.m., Call of Duty: Black Ops fans will have an opportunity to see the blockbuster game prior to midnight and to enter the "going camo" face painting and Call of Duty trivia contests. In addition, GameStop(R) PowerUp RewardsTM members who pre-order and purchase Call of Duty:Black Ops within the first 48 hours of the Nov. 9 launch will receive 250 PowerUp Rewards bonus points.*
"The sheer number of stores we are opening attests to the fact that this is the game of 2010," said Bob McKenzie, senior vice president of merchandising for GameStop. "We anticipate Call of Duty(R): Black Ops will not only be the biggest video game event of the year, but the biggest launch in GameStop's history."
The eagerly-awaited title drops players into an intense and mind-bending campaign deep behind enemy lines in classified operations and explosive conflicts across the globe. With access to exclusive weaponry and equipment, the player's actions will tip the balance during the most dangerous time period mankind has ever known. Pre-orders for the title are currently available. For more information on the title, visit www.callofduty.com/blackops and also check Twitter via @JD_2020. The title is rated "M" for Mature (Blood, Drug Reference, Intense Violence and Language).
For more information on an event near you, log on to www.gamestop.com/blackopsmidnight.
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates 6,549 retail stores in 17 countries worldwide. The company also operates GameStop.com and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.
Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.
*Activision is not a sponsor of this promotion
SOURCE: GameStop Corp.
Manager, Corp Communication