GameStop Makes a Play with Multiple Esports Partners, Supporting Amateur Players Nationwide
“We are aiming to become the unofficial pop warner league of esports where GameStop provides fun and unique cultural experiences for player development while preparing the next generation of professional gamers – it doesn’t get any better for amateurs of all ages looking to learn and compete at the highest level,” said Frank Hamlin, Chief Marketing Officer for GameStop.
As a first step this May, GameStop and Complexity Gaming will open the new
“The opening of the
As part of today’s announcement, GameStop will be collaborating with some of the best esports teams and players in the country to create original content, by leveraging their love for gaming and expertise to help amateur gamers gain access to exclusive materials and experiential activities.
The professional esports teams GameStop is collaborating with include:
Complexity Gaming: Owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff, Complexity Gaming is one of North America’s longest-standing and most successful esports teams, winning more than 140 championships in nearly 30 game titles over its 15-year history.
Infinite Esports: Infinite Esports & Entertainment is a diversified esports and entertainment holdings company that is home to the Houston Outlaws and OpTic Gaming, better known in the gaming community as the Green Wall – as a result of their legion of fans that don the team’s uniform colors of black and green.
Envy Gaming: Dallas-based Envy Gaming is owner of global esports franchise Team Envy and the Dallas Fuel franchise in the
Other esports elements part of today’s announcement, include:
GameStop will develop an all new educational esports series of gaming clinics and tournaments where amateur players can participate through a mix of live and virtual events, learning insights and strategy from some of the best professionals while honing their skills on some of the most popular video games.
Players will have the opportunity to prove their new skills in competition through GameStop’s partnership with Matcherino. As a leading crowdfunding resource for esports organizers, prize tournaments and streamers, Matcherino is partnering with GameStop to engage and incentivize fans through targeted offers that will help fuel the passion of the esports community. GameStop will be participating in hundreds of amateur tournaments in 2019.
To further amplify its audience reach with amateur players, GameStop is partnering with
Esports Watch Parties
GameStop will provide unique fan experiences for esports aficionados in major markets across the country, giving gamers special access to exclusive events, merchandise and more.
To learn more about GameStop and esports, please visit http://www.GameStop.com/esports
GameStop, the world’s largest video game retailer, offers the best selection of new and pre-owned video gaming consoles, accessories and video game titles, in both physical and digital formats. GameStop also offers fans a wide variety of POP! vinyl figures, collectibles, board games and more. Through GameStop’s unique buy-sell-trade program, gamers can trade in video game consoles, games, and accessories, as well as consumer electronics for cash or in-store credit. GameStop Gives, the retailer’s social responsibility arm, unites with its associates and guests in supporting charity by giving more than
To get the latest news on video gaming and gear, follow GameStop on Twitter, Facebook, Instagram and YouTube. GameStop, EB Games, and Micromania are part of
About Complexity Gaming
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is led by Co-founder and
About Infinite Esports & Entertainment
Infinite Esports & Entertainment is a diversified esports and entertainment holdings company led by Neil Leibman (Co-Owner, Texas Rangers) and President Ryan Musselman. Based in Texas, Infinite is building an ecosystemic structure around its teams and organizations and is looking to shape the future of esports. Infinite is home to OpTic Gaming, Houston Outlaws, and
About Houston Outlaws
As one of the leading organizations competing in the
About OpTic Gaming
Founded in 2006, OpTic Gaming is an industry-defining esports, media, and entertainment organization. With an audience built up over a decade, they are widely recognized for their extensive impact, passionately engaged global audience, and outstanding rate of competitive success. Their reach includes teams in major esports scenes, including
About Envy Gaming
Matcherino develops, owns and operates the industry-leading software platform for game publishers and tournament organizers (TOs) to run more successful, efficient, and regulation-compliant esports events. The Matcherino platform includes a range of core functionality and proprietary tools to enable and manage tournament prize pools, player registration, ticketing, ecommerce, and Matcherino “Sponsor Quests” for advertisers.
About Collegiate StarLeague
Collegiate StarLeague (CSL), a division of WorldGaming, is the world’s largest collegiate gaming league. Since 2009, it has awarded over
About The Star
The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and training facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD, The Star features Ford Center, a 12,000-seat stadium that hosts Frisco ISD football games and other events; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; and
GameStop Public Relations
Source: GameStop Inc.