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GameStop Announces New Gift Card Exchange Powered By Cardpool

July 21, 2014
Customers Can Now Exchange Gift Cards for a GameStop e-Gift Card

SAN FRANCISCO, July 21, 2014 /PRNewswire/ -- GameStop Corp. (NYSE: GME), a family of specialty retail brands that makes popular gaming technologies affordable and simple, today announced that GameStop customers can now conveniently exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a leading gift card exchange platform.

With three easy steps, a consumer will be able to trade in plastic and e-gift cards online by filling out his or her individual gift card information at Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed and the recipient can either use the e-gift at one of the over 4,400 GameStop store locations nationwide or at

"We've always been about providing our customers access to the best in gaming technology and providing value through our trade-in and preowned offerings," said Jon Haes, vice president, pre-owned merchandising at GameStop. "Through our partnership with Cardpool, GameStop is offering customers a new way to purchase the devices and games they enjoy playing. Offering our customers the unique ability to exchange other retailers' gift cards into GameStop e-gift cards, we are providing a way to get even more value from being a GameStop customer."

"We're excited about our partnership with GameStop. This is the first gifting exchange of its kind for a major retailer," said Tomas Campos, Blackhawk Network general manager of online, mobile and emerging products. "GameStop is a leader in console, video game and mobile electronics trades and together we are able to expand their successful trade-in and preowned services to the gift card industry."

Customers can redeem GameStop e-gift cards at thousands of GameStop locations across the country or at To learn more, please visit

About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,600 stores across 15 countries. The company's consumer product network also includes;, a leading browser-based game site; Game Informer® magazine, the world's leading print and digital video game publication;, an online consumer electronics trade-in platform; Spring Mobile, an authorized dealer of AT&T wireless services; and Simply Mac, the largest certified specialist of Apple's full line of products.

About Cardpool
Cardpool, Inc., a subsidiary of Blackhawk Network Holdings, Inc., is a fast-growing gift card exchange company where customers can buy a discounted gift card, sell their gift card for cash, or trade gift cards, safely and securely. Headquartered in San Francisco, California; visit Cardpool at

Chris Prouty
MWW for Blackhawk Network and Cardpool

SOURCE GameStop Corp.; Cardpool, Inc.