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GameStop Announces Completion of Impulse Integration

July 13, 2011
Digital distribution platform now offers more than 1,200 game titles on

GRAPEVINE, Texas, Jul 13, 2011 (BUSINESS WIRE) --

GameStop Corp. (NYSE: GME), the world's largest multichannel video game retailer, today announced the integration of GameStop Impulse, its highly anticipated PC digital distribution platform on GameStop Impulse allows users to quickly and easily find their favorite game and download it directly to their PC.

"A key highlight for GameStop Impulse customers will be ease of use that will allow them to purchase, download, install, update and manage their digital purchases," said GameStop general manager of digital distribution Steve Nix. "We intend to offer the best experience, content and value for PC gamers everywhere and this is only the beginning."

As part of the launch celebration,, which reaches more than 20 million unique visitors per month, will have steep discounts on the hottest digital PC games every day during the two week "Download Days" sale that started July 11. In addition, hundreds of popular digital PC titles will be discounted by up to 75 percent. Both core and casual gamers can browse a wide selection of popular shooter, role playing and strategy titles they can buy, download and start playing. Deals are updated daily online at

For users, developers and publishers, GameStop Impulse offers three specific unique components:

  • Impulse Client - allows gamers to have instant access to a library of more than 1,200 games as well as the ability to manage their game-related downloads and purchases.
  • Impulse Reactor - provides content publishers customer friendly DRM and copy protection tools. It also allows developers to enable achievements, account management, friend lists, chat, multiplayer lobbies, and cloud storage within their games.
  • Impulse Publisher - allows publishers to manage all aspects of their game with powerful real-time reporting and management tools.

About GameStop Corp.

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,573 company-operated stores in 17 countries worldwide and online at Our network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and Impulse, Inc., a digital distribution platform available at

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @

SOURCE: GameStop Corp.

Wendy Dominguez
Corporate Communications
GameStop Corp.
(817) 722-7747
Matt Hodges
DVP, Public and Investor Relations
GameStop Corp.
(817) 424-2126