GameStop Scores with Midnight Launch Events For Madden NFL 12 | News from GameStop

GameStop Scores with Midnight Launch Events For Madden NFL 12

Tuesday, August 23, 2011 4:30 pm EDT

Dateline:

GRAPEVINE, Texas
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Public Company Information:

NYSE:
GME

GRAPEVINE, Texas--(BUSINESS WIRE)--Having combo play withdrawals? Have the calluses on your thumbs worn off? No need to fret-Madden NFL is back. GameStop, Corp. (NYSE:GME), the world's largest multichannel retailer of video games, today announced it will host events for the launch of EA SPORTS Madden NFL 12 at more than 2,100 of its U.S. locations on Monday, Aug. 29, 2011. Beginning at 10:00 p.m. local time, Madden fans from across the nation can sport their team colors and participate in pre-game warm-up challenges including:

  • First-to-play Madden NFL 12 kiosks
  • "Ultimate Football Fan" Contests
  • In-store tournaments
  • And, more!

The times noted in this release reflect the local time in your market and time zone. Customers are asked to contact their local store to confirm the exact time of the event. Festivities may vary by location.

GameStop customers who pre-order Madden NFL 12 will receive an exclusive bonus: the 2011 All-Star teams from the NFC and AFC. GameStop(R) Power Up Rewards(TM) members who pre-order will also receive a special Madden Ultimate Team Aaron Rodgers card that captures his MVP performance from Super Bowl XLV. In addition, customers who trade in any pre-owned games towards the purchase of Madden NFL 12 will receive 30 percent extra in-store credit.

Can't get enough Madden? GameStop and Virgin Gaming will help players score big with the "Battle of the Gridiron" tournament where fans can win more than $100,000 in cash and prizes. The tournament will kick off on Sept. 11, 2011 and runs through Oct. 16, 2011. Players who purchase Madden NFL 12 from GameStop and register for entry between Aug. 30, 2011 and Sept. 18, 2011, will be able to compete in the online tournament powered by Virgin Gaming.

For additional details on GameStop's midnight Madden events, the "Battle of the Gridiron" tournament or to find a list of participating locations, visit a local GameStop retail location or http://www.gamestop.com/maddennfl12.

About GameStop

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,582 company-operated stores in 17 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and Impulse, Inc., a digital distribution platform available at www.GameStop.com/impulse.

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.

Contact:

Beth Sharum
GameStop
817.722.7281
bethsharum@gamestop.com