GameStop Launches Casual Digital Store | News from GameStop

GameStop Launches Casual Digital Store

Thursday, July 30, 2009 4:45 pm EDT

Dateline:

GRAPEVINE, Texas
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Public Company Information:

NYSE:
GME
"As the leading video game and entertainment software retailer, we continuously look for ways to bring our passion for gaming to the customer visiting us online"

GRAPEVINE, Texas--(BUSINESS WIRE)--GameStop Corp. (NYSE:GME), the world’s largest video game and entertainment software retailer, today announced the launch of GameStop’s Casual Digital Store at www.gamestop.com/casual.

The GameStop Digital Store, powered by download provider RealNetworks, Inc. (Nasdaq:RNWK), enhances the online game download experience in several ways. Casual customers will be treated to money-saving offers, free trials and streamlined search and checkout capability. To help kick-off the new Digital Store, customers can receive 50-percent off select casual games for a limited time. In addition, the store also features the new “Casual Lounge,” which is a way for gamers to connect with GameStop’s experts and make more informed decisions through editorials describing new releases.

“As the leading video game and entertainment software retailer, we continuously look for ways to bring our passion for gaming to the customer visiting us online,” said Tony Bartel, executive vice president of merchandising and marketing. “The new Casual Digital Store accomplishes this goal by appealing to an ever-expanding customer demographic looking for value in addition to trusted guidance to ensure they receive the best gaming experience possible.”

Bartel said customers will continue to have the ability to download core PC games coupled with the new ability to pre-order select PC game titles to guarantee they will be among the first to receive them. The first titles available for digital pre-order include: Section 8 from SouthPeak Interactive; Dragon Age from Electronic Arts; and Red Faction Guerrilla® from THQ.

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company, is the world's largest video game and entertainment software retailer. The company operates 6,244 retail stores in 17 countries worldwide. The company also operates an e-commerce site, GameStop.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.

About RealNetworks

RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer(R), the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody(R) digital music service, which delivers more than 1 billion songs per year; RealArcade(R), one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.

Contact:

Chris Olivera
GameStop Corp.
(817) 722-7253
ChrisOlivera@gamestop.com
or
Charles Hodges
GameStop Corp.
(817) 722-7052
CharlesHodges@gamestop.com