Go to GameStop, Buy DLC, Start the Download Immediately

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Thursday, August 16, 2012 1:00 pm EDT

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GameStop will soon roll out a new system that allows gamers to download extra content for their games without leaving the store, the retailer said on Thursday.

The gaming retail chain currently sells codes that gamers can redeem via their consoles when they get home, either for full downloadable games or add-on content for disc-based retail games. What its new system will do, GameStop president Tony Bartel told Wired this week, is let players skip that step of the process.