GameStop's Strange, Brilliant Play for the Video Game Toy Market

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Monday, November 5, 2012 9:46 am EST

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It does sound like a joke at first, but when you hear the details of GameStop’s new “Kids” expansion, it doesn’t sound so crazy. In fact, it’s hard to second guess anything GameStop does these days as they’ve shown an incredible resilience to the changing retail landscape. While Blockbuster and Borders have fallen to their digital counterparts, GameStop not only survives, but thrives.

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