GameStop is committed to cultivating innovation within the retail industry and leading the charge in discovering new technology advancements to drive positive customer experiences.
Accelerating the Pace of Change in the Retail Industry
In early 2014 GameStop launched the GameStop Technology Institute (GTI), a new business unit focused on creating affiliations with leading technology corporations and academic institutions to discover and deliver business innovation and technology solutions to better address the needs of today’s empowered consumer.
GTI sole mission is to explore and build best-in-class research and development processes to create and implement within GameStop’s global physical and digital retail locations the next generation of new, innovative business applications.
Rooted in GameStop’s strong legacy of technology, understanding customer needs and ability to deliver exceptional customer service through its PowerUp Rewards loyalty program, the GTI R&D portfolio will include a focus on enhancing consumer interaction technologies and developing business solutions that help drive traffic to all retail channels.
Giving Video Game Products & Consumer Electronics a Second Chance
Technology has long been a staple of the GameStop business and the refurbishment of video game hardware and software and consumer electronics is one of our competitive advantages and critical components of our buy-sell-trade model. GameStop operates global refurbishment operations centers (ROCs) in Australia, Canada, France, Germany, Ireland, Italy, Sweden, Spain and the United States.
The ability to receive the video games and consoles that a customer brings in for trade, repair them and return them to the consumer market is something no other retailer can do as well as GameStop. In addition, our largest state-of-the-art facility in Grapevine, Texas also has proprietary technology to refurbish smart phones and tablet such as iPhones, iPads, Kindles and 48 different Android phones.
GameStop’s refurbishment capabilities is not only good for business, it is also good for the environment. In 2014, our Grapevine refurbishment operations center recycled more than three million pounds of electronic waste. Globally, GameStop’s ROCs processed 1.6 million accessories and more than 7 million software and 2 million hardware units in 2014.
A team of engineers is also based at the Grapevine facility to lead in-house research, design and development of GameStop-branded products and accessories.