A global, specialty retailer of video game products, consumer electronics and wireless services, GameStop traces its roots to Babbage's, a small software retailer that started in Dallas, Texas. The metamorphosis from Babbage's into GameStop began with a series of mergers. The first was with Software Etc., a deal in which Babbage’s Etc. LLC was formed.
In 1999, Babbage's Etc. was sold to Barnes & Noble. The next merger was with Funco, Inc., which was acquired by Barnes & Noble in June 2000. Following this acquisition, Babbage's Etc became a wholly-owned subsidiary of Funco, also the owner and publisher of video game industry magazine Game Informer which began publication in 1991.
At the end of 2000, Funco changed its name to GameStop, and in 2002 the company completed its initial public offering on the New York Stock Exchange.
In late 2004, GameStop spun off from Barnes & Noble with its buy back of six million shares of stock from the book seller. GameStop then proceeded to acquire Electronics Boutique (EB Games) in 2005. In January 2007, GameStop purchased Rhino Video Games from Blockbuster.
In 2008, GameStop acquired Micromania, France's leading video game retailer.
In July 2010, GameStop acquired Kongregate, a leading free-to-play social gaming destination.
2010 also saw the launch of GameStop® PowerUp Rewards™, a best-in-class customer loyalty program that now boasts more than 34 million members worldwide.
In 2011, GameStop added digital PC game distribution to its multichannel offerings.
In 2012, GameStop acquired BuyMyTronics, an online electronics recommerce company. This acquisition has been instrumental in identifying opportunities to expand our device selection and integral to the buy-sell-trade model.
GameStop also launched web-in-store in 2012, a service that allows customers to purchase and pay for items in stores and have them shipped free of charge directly to their homes. Web-in-store gives all stores the ability to sell the broad range of products featured on GameStop.com including tablets, high-end gaming headsets, out-of-stock items and more.
The $10 million Kongregate Mobile Developers program launched in January 2013. The program helps independent game developers succeed in the free-to-play mobile arena. Since then Kongregate has published its first nine mobile games, amassing millions of downloads with support from special promotions across the Kongregate and GameStop digital networks, and prominently featured within the Apple App Store.
In 2013, with more than 3 million paid digital subscribers, Game Informer became the largest digital magazine in the world. The print version, with a total paid circulation of more than 7.9 million subscribers is the third largest print consumer magazine in the U.S. Print editions are published in three international markets and in 2012 the digital edition of the magazine was launched in 10 additional countries.
Also in 2013, GameStop launched its new technology brands segment with the acquisitions of Simply Mac, the largest certified reseller of Apples full line of products with 24 stores across the US, and Spring Mobile, an authorized AT&T dealer of wireless services and one of the nation’s fastest-grown operators with 164 stores in 13 states In 2014, GameStop expanded its technology brands by entering into a strategic dealer agreement with Cricket Wireless, an AT&T subsidiary AT&T that offers value-conscious consumers a first-class, pre-paid wireless experience without annual contracts. GameStop currently operates 31 Cricket Wireless stores in the Seattle, Cleveland, Los Angeles and Dallas markets.
During the first quarter of 2014, GameStop launched the GameStop Technology Institute (GTI), a new GameStop business unit focused on discovering, creating and delivering business innovation and technology solutions to better meet the needs of today’s empowered consumer.