Now the world's largest multichannel retailer of video games, GameStop traces its roots to Babbage's, a small software retailer that started in Dallas, Texas. The metamorphosis from Babbage's into GameStop began with a series of mergers. The first was with Software Etc., a deal in which Babbage’s Etc. LLC was formed.
In 1999, Babbage's Etc. was sold to Barnes & Noble. The next merger was with Funco, Inc., which was acquired by Barnes & Noble in June 2000. Following this acquisition, Babbage's Etc became a wholly-owned subsidiary of Funco. At the end of 2000, Funco changed its name to GameStop, and in 2002 the company completed its initial public offering on the New York Stock Exchange.
In late 2004, GameStop spun off from Barnes & Noble with its buy back of six million shares of stock from the book seller. GameStop then proceeded to acquire Electronics Boutique (EB Games) in 2005. In January 2007, GameStop purchased Rhino Video Games from Blockbuster. The company also executed a two-for-one stock split in March 2007.
In August 2008, R. Richard Fontaine became GameStop Corp. Executive Chairman, and Dan DeMatteo replaced him as CEO. Paul Raines joined the Company as Chief Operating Officer. Also in 2008, GameStop acquired Micromania, France's leading video game retailer.
In 2009, GameStop took a major step by initiating a digital growth strategy that included a November acquisition of Jolt Online Gaming, an Ireland-based publisher of free-to-play titles.
In June 2010, GameStop's Board of Directors announced the promotion of existing executives into new positions within the company. The promotions included: Daniel A. DeMatteo, executive chairman, from chief executive officer; Paul Raines, chief executive officer, from chief operating officer; Tony D. Bartel, president, from executive vice president of merchandising and marketing; and Robert A. Lloyd, executive vice president and chief financial officer, from senior vice president and acting interim chief financial officer. In January 2010, Michael K. Mauler was promoted to executive vice president of GameStop international.
In July 2010, GameStop acquired Kongregate, a leading free-to-play social gaming destination. 2010 also saw the launch of GameStop® PowerUp Rewards™, a best-in-class customer loyalty program that now boasts more than 20 million members.
In March 2011, GameStop again executed on its digital growth strategy, acquiring streaming technology company Spawn Labs and digital distribution service Impulse.